![\"Some](\"http:\/\/mysecretdrawer.co\/stories\/wp-content\/uploads\/sites\/12\/2020\/08\/Man_in_black_Thong_underwear.jpg\" "\\"Feminize")
Of course, Trump Jr\u2019s Twitter followers quickly began piling ridicule over the Australian clothing brand mentioned in the article. The vitriol was impassioned, even toxic, with some suggesting that the Aussie company was part of a broader plot to “feminize” American men.<\/p>\n\n\n\n
“Of course, it is,\u201d one Trump Jr follower tweeted in agreement. \u201cNothing like a bit of deliberate identity-eroding agenda-pushing in the MSM these days…every day. Shit like this is why [Trump] won.”<\/p>\n\n\n\n
Lingerie for the Man on the Street<\/h2>\n\n\n\n
Despite its seeming novelty, however, the idea that men could wear lingerie without forfeiting their masculinity is by no means new. In the 1970s, rock star Rod Stewart famously borrowed satin knickers from his girlfriend, Britt Eckland, \u201cto stop everything from swinging around\u201d while he performed.<\/p>\n\n\n\n
Decades later, another musician, Prince, wrenched wailing guitar solos from his Fender Stratocaster while sporting high-cut, leather-look women\u2019s briefs on stage.<\/p>\n\n\n\n
But then we have come to expect rock stars to wear downright ridiculous clothing when they perform. Mick Jagger would not be Mick Jagger without the leotards, the chains, and the women\u2019s blouses.<\/p>\n\n\n\n
We cannot say the same for the teeming majority of men who don\u2019t make millions of dollars by being loud, musical, and outrageous. Or can we?<\/p>\n\n\n\n Perhaps it\u2019s the rise in openly gay marriages. Or maybe it\u2019s as simple as a desire to dress up for a partner. Whatever the reason, more and more men are, in fact, starting to wear fem-style lingerie.<\/p>\n\n\n\n This trend presents an unlimited gamut of new product opportunities for lingerie manufacturers and sellers all over the world. Indeed, an increasing number of companies are launching ranges of male lingerie for the man on the street.<\/p>\n\n\n\n The new industry niche is rife with innovation. The Australian fashion house, AussieBum, has created the Wondercup, the men’s equivalent of a Wonderbra. Simply put, the padded underwear makes you appear like \u201cmore of a man.\u201d<\/p>\n\n\n\n “This design uses all of the natural assets of the person, whether they be big, small, or indifferent,\u201d says the company\u2019s founder, Sean Ashby. \u201cIt basically lifts, separates and extends.”<\/p>\n\n\n\n Some men are no longer satisfied with the cuts of ordinary boxers or briefs, too. Ginch Gonch puts on an annual fashion show similar to those that Victoria’s Secret used to organize. The company\u2019s lingerie line is all about fancy prints, patterns, and fun designs which would make our grandfathers blush.<\/p>\n\n\n\n Another company, Vizeau, manufactures male lingerie and swimwear that is \u2013 even by the already raunchy standards of the industry \u2013 over-the-top risqu\u00e9. The company offers styles ranging in cuts from the trendy surfer to Chippendales.<\/p>\n\n\n\n “Times are changing and guys are becoming more comfortable and excited to go out,\u201d<\/a> says GQ fashion editor, Damien Nunes. \u201cAnd why not, when they put on their underwear, put on something that makes them feel good?”<\/p>\n\n\n\n The fashion website, Trendhunter<\/a><\/em>, says less than half of all the men\u2019s underwear sold in 2006 was white. As things go, the likelihood of an encounter with a man in plain white underwear in 2020 is increasingly slim.<\/p>\n\n\n\n Still, all the fanfare, raised eyebrows, and let\u2019s-turn-every-straight-guy-gay conspiracy theories beg the question: \u201cWill male lingerie catch on in the mainstream?\u201d<\/p>\n\n\n\n Jules Parker certainly hopes so. The 54-year old metalworker is the founder of Moot Lingerie, which combines traditional male underwear shapes with non-traditional lingerie trappings and fabrics.<\/p>\n\n\n\n Parker says the demand for male lingerie has always been there, but the supply was simply non-existent.<\/p>\n\n\n\n \u201cIf I wanted anything more beautiful than daggy old boxer shorts there was nowhere to go, even online,\u201d<\/a> Parker says. \u201cWomen have a myriad shops or online outlets to find any kind of underwear they could wish for but the only items of lingerie made for men were cheap, tacky, novelty stuff.\u201d<\/p>\n\n\n\n Parker\u2019s company prides itself on daring and inventive designs. Your run-of-the-mill, beer-guzzling, cigar-chomping, deer-hunting male heterosexual is likely to flinch at some of the men\u2019s underwear, seen on the Moot site. <\/p>\n\n\n\n Moot\u2019s Parisian is a pair of frilly knickers sculptured for a man. The Stardust is a thong with a heritage lace pouch. The Westwood comes complete with garter belts, which have been \u201cre-designed to fit the male form.\u201d<\/p>\n\n\n\n Obviously, Parker isn\u2019t alone in hoping for a bright future for the budding men\u2019s lingerie industry. Serena Rees, the co-founder of Agent Provocateur and Les Girls Les Boys, is just as hopeful about the market for male shapewear.<\/p>\n\n\n\n![\"Rod](\"http:\/\/mysecretdrawer.co\/stories\/wp-content\/uploads\/sites\/12\/2020\/08\/Rod_Stewart-Jim-Summaria-Wiki.jpg\" "\\"Rod")
(Photo: Jim Summaria\/Wikimedia Commons)<\/figcaption><\/figure>\n\n\n\n“More of a Man”<\/h3>\n\n\n\n
![\"The](\"http:\/\/mysecretdrawer.co\/stories\/wp-content\/uploads\/sites\/12\/2020\/08\/AUSSIEBUM-miraculixHB-wiki.jpg\" "\\"AussieBum")
(Photo: MiraculixHB\/Wikimedia Commons)<\/figcaption><\/figure>\n\n\n\n![\"Ginch](\"http:\/\/mysecretdrawer.co\/stories\/wp-content\/uploads\/sites\/12\/2020\/08\/CGINCH-GONCH-istolethetv-wike.jpg\" "\\"Ginch")
(Photo: Istolethetv\/Wikimedia Commons)<\/figcaption><\/figure>\n\n\n\n\u201cIt Might Happen\u201d<\/h3>\n\n\n\n
![\"he](\"http:\/\/mysecretdrawer.co\/stories\/wp-content\/uploads\/sites\/12\/2020\/08\/MAN-IN-HOSIERY-Sasha-Kargaltzev-Wiki.jpg\" "\\"Men's")
(Photo: Sasha Kargaltzev\/Wikimedia Commons)<\/figcaption><\/figure>\n\n\n\n