{"id":606,"date":"2022-10-12T21:33:05","date_gmt":"2022-10-12T21:33:05","guid":{"rendered":"https:\/\/stories.mysecretdrawer.co\/2022\/10\/12\/3-smart-reasons-sexy-lingerie-is-back\/"},"modified":"2022-10-12T21:33:05","modified_gmt":"2022-10-12T21:33:05","slug":"3-smart-reasons-sexy-lingerie-is-back","status":"publish","type":"post","link":"https:\/\/mysecretdrawer.co\/stories\/3-smart-reasons-sexy-lingerie-is-back\/","title":{"rendered":"3 Smart Reasons Why Sexy Lingerie is Making a Comeback Right Now"},"content":{"rendered":"\n

Sexy lingerie sales are up, as predicted<\/a> by many fashion insiders. That means your lockdown sweatpants are out \u2013 at least for now.<\/p>\n\n\n\n

Many are breathing a sigh of relief, of course – and for good reason. <\/p>\n\n\n\n

\u201cSweatpants are a sign of defeat,\u201d Karl Lagerfeld, the late fashion icon, once said. \u201cYou lost control of your life so you bought some sweatpants.\u201d<\/p>\n\n\n\n

Lagerfeld wasn\u2019t alone in his poor opinion of the now all-too-familiar tracksuit. On his eponymous TV sitcom, the comedian Jerry<\/a> Seinfeld<\/a> likewise rebuked George Costanza for wearing sweatpants.<\/p>\n\n\n\n

\u201cYou\u2019re telling the world, I give up,\u201d Seinfeld said. \u201cI\u2019m miserable, so I might as well be comfortable.\u201d<\/p>\n\n\n\n

With that in mind, the fashion headlines during the lockdowns would\u2019ve made you believe the entire fashion world had given up. Have big cotton knickers and sweatpants become the new pinnacles of fashion now? Ugh!<\/em><\/p>\n\n\n\n

Fortunately, what\u2019s happening across the fashion world today tells a very different story.<\/p>\n\n\n\n

Brands that have become famous for sexy lingerie pieces are reporting exceptional sales of their stylishly sensual sets and accessories.<\/p>\n\n\n\n

Sexy lingerie sales are up, as predicted by many fashion insiders. That means your lockdown sweatpants are out \u2013 at least for now.<\/figcaption><\/figure>\n\n\n\n
3 Reasons Why Sexy Lingerie is Back in a Big Way<\/h2>\n\n\n\n
Fashion was one of the hardest-hit sectors<\/a> amid the shutdowns. For nearly two years, clothing and apparel retailers had struggled with excess inventory and a near halt in consumer demand.<\/p>\n\n\n\n
Now, intimate brands are confronting the opposite problem. They are scrambling to keep up. Flimsy, sweet lace confections, sexy push-up bras, thongs, garter belts<\/a>, and fishnet teddies, among other sexy lingerie items, are flying off the shelves.<\/p>\n\n\n\n
What gives, observers are wondering. Why is sexy underwear making such an impressive comeback now?<\/p>\n\n\n\n
Below are three of the smartest reasons offered by fashion experts, industry insiders, and psychologists to explain the trend. <\/p>\n\n\n\n
1. Sexy lingerie is getting a boost from the stars.<\/h2>\n\n\n\n
Celebrities have been giving the sexy lingerie trend a boost by wearing their undies on display during public events. Rihanna wore a babydoll dress over a black thong at the Dior show in Paris this winter.<\/p>\n\n\n\n
Megan Fox wore a scintillating, diaphanous Mugler dress over a white thong at last year\u2019s MTV Awards.<\/p>\n\n\n\n
\u201cIt\u2019s a trend that we see a lot in pop culture. Rihanna, Cardi B, Kim Kardashian \u2014 they\u2019ve seized on these styles in a very extroverted way and with a real feminist dimension,\u201d says renowned fashion designer Renaud <\/a>Cambuzat<\/a>.<\/p>\n\n\n\n
More recently, Julia Fox stunned the internet by donning nothing but a black bra-and-underwear set during a grocery run.<\/p>\n\n\n\n
The actress completed her eye-popping look by wearing a denim jacket, denim knee-high boots, and a denim bag.<\/p>\n\n\n\n
Fox\u2019s sexy lingerie outfit garnered varied reactions on Twitter. “This is a crime against denim,” shared one user.<\/p>\n\n\n\n
“Oh sure, when Julia Fox goes grocery shopping in her underwear, she’s a fashion icon,\u201d a fan tweeted. \u201cBut when I do it, I’m ‘no longer welcome in Whole Foods.'”<\/p>\n\n\n\n
Our take? Well, it was a blazing hot day in May in California. We say Ms. Fox made it even hotter \u2013 but only in all the right ways.<\/p>\n\n\n\n
$\"Megan$
Megan Fox wore a scintillating, diaphanous Mugler dress over a white thong at last year\u2019s MTV Awards.<\/figcaption><\/figure>\n\n\n\n
2. The sexy lingerie trend is a reaction to the darkest days of the pandemic.<\/h3>\n\n\n\n
But industry insiders say the skyrocketing demand for sexy underwear shouldn\u2019t come as a surprise for anyone who claims knowledge of the fashion world.<\/p>\n\n\n\n
Sure, the enormous changes in our lives might seem unremarkable now. But that was not the case during the first months of the pandemic.<\/p>\n\n\n\n
The face masks, the gnawing loneliness, isolation, and working and learning from home \u2013these came as a shock to many people.<\/p>\n\n\n\n
$\"Industry$ <\/a>
Industry insiders say the skyrocketing demand for sexy underwear shouldn\u2019t come as a surprise for anyone who claims knowledge of the fashion world.<\/figcaption><\/figure>\n\n\n\n
\u201cThe behavioral immune system operates on a better safe than sorry logic,\u201d says Lene Aar\u00f8e<\/a> of Aarhus University in Denmark.<\/p>\n\n\n\n
This means the responses are often misplaced and may be triggered by irrelevant information, adds Aar\u00f8e.<\/p>\n\n\n\n
Researchers say fears of contagion<\/a> led us to become more conformist. Our moral judgments became harsher and our sexual attitudes became more conservative.<\/p>\n\n\n\n
But researchers now assert that extended, lockdown-induced seclusion has given many people the opportunity to analyze elements of their lives and identities.<\/p>\n\n\n\n
Some research<\/a> even indicates people\u2019s attitudes toward their sexuality have evolved as a result of the resulting intimate shift.<\/p>\n\n\n\n
\u201cEverything just got too real,\u201d fashion designer Sarah Shotton<\/a> explains. \u201cPeople wanted more joy in their life.\u201d<\/p>\n\n\n\n
Indeed, the past two years have forced a seismic shift not only in our routines but also in our understanding of the things that make us happy.<\/p>\n\n\n\n
\u201cPart of the reason we\u2019re embracing our sexy sides could be that we\u2019ve learned to give less fucks about what other people think about us and embrace what makes us feel good,\u201d says psychotherapist Rachel Wright<\/a>. \u201cIf dressing sexy makes us feel good, what\u2019s the harm?\u201d<\/p>\n\n\n\n
3. Women are reclaiming \u201csexy\u201d for themselves.<\/h3>\n\n\n\n
You can always count on the combination of sex and fashion to invoke the most unexpected ironies.<\/p>\n\n\n\n
For example, would you believe that \u2013 in some way \u2013 we can thank Harvey Weinstein<\/a> for the return of sexy lingerie?<\/p>\n\n\n\n
It\u2019s been five years, yes. But the fallout from the Weinstein scandal and the global reaction to the \u201c#MeToo\u201d movement are still having indubitably positive effects.<\/p>\n\n\n\n
Throughout the world, people are exposing – and bringing to account – predators who have enjoyed impunity due to their power.<\/p>\n\n\n\n
But there have been some pitfalls<\/a>. Troubling rhetoric abounds, condemning all sexually tinged dynamics in the workplace and elsewhere.<\/p>\n\n\n\n
Men have been stereotyped as abusers and women as perpetual victims in need of quasi-Victorian protections.<\/p>\n\n\n\n
\u201cFour or five years ago, we were in #MeToo, and there was a desire to move towards something seen as more respectful,\u201d says Cambuzat, adding that the new trend signals a modification in how women viewed themselves.<\/p>\n\n\n\n
\u201cThere are women and brands that have found legitimate ways to reinvest in ultra-sexy styles,\u201d he says.<\/p>\n\n\n\n
And why not? No less than the French lingerie brand Aubade has asserted the need for \u201cmore audacity\u201d in the post-pandemic moment.<\/p>\n\n\n\n
\u201cWe must not confuse #MeToo and puritanism,\u201d says Aubade brand director Samar Vignals. \u201cA woman can also wish to seduce out of her own conviction.\u201d<\/p>\n\n\n\n
$\"\u201cWe$ <\/a>
\u201cWe must not confuse #MeToo and puritanism,\u201d says fashion insider Samar Vignals. \u201cA woman can also wish to seduce out of her own conviction.\u201d<\/figcaption><\/figure>\n\n\n\n
Have you treated yourself to sexy lingerie lately?<\/h3>\n\n\n\n
Have you splurged on sexy lingerie lately? Gifting yourself<\/a> something new and beautiful can be just the form of self-love and self-care we all need in the wake of the pandemic.<\/p>\n\n\n\n
Making a conscious effort to look and feel sexy just for yourself can boost your overall morale.<\/p>\n\n\n\n
Let\u2019s face it. Our outfits are bound by cultural and societal norms. We don\u2019t always have the freedom to express our tastes through our everyday clothing styles.<\/p>\n\n\n\n
But lingerie sets are different, says fashion psychologist Shakaila Forbes-Bell<\/a>. What you choose to wear under your clothes is private and personal.<\/p>\n\n\n\n
Your sexy lingerie does not have to conform to accepted social norms, after all. That\u2019s because they are \u2013 if you so choose – for your eyes only. <\/p>\n\n\n\n
\u201cThis freedom can be therapeutic for the wearer as it allows them to wear sets in styles that are a true reflection of their creativity and personal tastes,\u201d says Forbes-Bell.<\/p>\n\n\n\n
We couldn\u2019t agree more.<\/p>\n\n\n\n
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